digital marketing guide

The Ecommerce Marketer's Guide to Facebook Advertising at Scale

Creating a Facebook ad? No sweat. Getting sales? Not a problem. Spending thousands of dollars while getting sales under your target CPA? That's where things get tricky.

The MuteSix team spends millions of dollars every month on Facebook with the goal of driving conversions at a low cost. This guide includes some of our top tactics for growing budgets while keeping CPAs low, including:

  • Separate approaches for prospecting and remarketing campaigns
  • New audience opportunities (including building the right lookalike audiences)
  • The best ways to integrate more creative
  • Strategies for using different ad formats

This guide is perfect for anyone who:

  • works at an ecommerce company making $1M+ in revenue per month
  • is involved in the company's Facebook advertising
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